Slough welcomes global telecommunications leader ZTE

Global telecommunications giant ZTE has now officially opened its UK head office in Slough, further cementing the town’s reputation as a world class place to do business.

The Chinese-based manufacturer and supplier of telecommunications equipment has operations in 160 countries and is the third largest smart phone provider in the USA.

Hoping to repeat its success in Britain, the €8bn corporation settled on Landmark Place in Slough town centre as its UK home, after considering various other locations across the Thames Valley.

The move was facilitated by the BCC LinkToChina Programme, of which Slough Borough Council is a strategic partner.

Tony Chen, managing director of ZTE UK, said: “We are a multinational company with operations in more than 100 countries in the world.

“Therefore, it is extremely important for our head office to be in a location well connected with other global brands in our sectors and our UK telecom clients.

“We are very pleased with the Thames Valley region.”

Ruth Bagley, chief executive of Slough Borough Council, who has visited China with the LinkToChina programme twice since 2013, said: “Very few towns in the UK are as connected as Slough is to London, the rest of the country and the world.

“That, coupled with the massive regeneration and infrastructure projects underway, makes Slough an ideal destination for any company wanting to grow their global business.

“We have great pleasure in welcoming ZTE to Slough and look forward to working closely with them once they’ve settled in.”

Councillor Sohail Munawar, commissioner for social and economic inclusion, said: “We’ve put in a lot of effort, through our work with LinkToChina, to promote Slough on the world stage and highlight the many opportunities on offer for businesses.

“It seems our efforts are paying off, with the relocation of Hytera last year and now ZTE.

“This is fantastic news for the borough as a whole and in particular the town centre, which will benefit from the added vibrancy a fresh new company will bring.”

BCC LinkToChina is based in Thames Valley Chamber of Commerce and has been working with Slough Borough Council, Bracknell Forest Council, SEGRO (Slough Trading Estate), Oxford Properties (Green Park, Reading), Wilkins Kennedy and Blake Morgan in China.

The aim of the programme is to identify market opportunities for British and Chinese companies and support business set up in the UK. Its support “helped ZTE in every step of its relocating preparation and couldn’t have been more welcoming in making the move possible”, according to Tony Chen.

Chinese investors, in particular technologies companies, have become more active in their global expansion and have targeted the UK as a key destination. Many of them are from the Chinese Capital of Trade, the Guangdong Province, which has many cities of major technology industrial hubs, such as Shenzhen.

BCC LinkToChina and its partners run an annual China marketing campaign to Guangdong and many of the 21 cities in the region, and have established a strong partnership with the authorities, trade bodies and businesses in the Guangdong.

Many of the Guangdong companies, such as ZTE, Huawei Technologies, Hytera and TPLink have chosen west London and the Thames Valley region as the location for their UK HQs to gain better access to the hub of global technology companies in the UK.

Dr. Kegang Wu, chief representative of the Guangdong Economic and Trade Office in the UK, said: “I am pleased to see yet another Guangdong company finding an ideal location for their UK HQ.  

“I was involved with BCC LinkToChina and its partners, who played an instrumental role in helping ZTE and other Guangdong companies in their effort to invest in the UK.

“With more Chinese companies interested in investing in the UK and better policy support from Guangdong, such as the recent Free Trade Zones, I am confident that the success of ZTE UK in doing business here will serve as a flagship for others to follow.”

The trade and investment partnership between the UK and China is poised to enter a new golden era this year on the back of a rapid increase of UK export to China and Chinese investment to the UK. As announced in the Queen’s speech last month, the President of China, Mr Xi Jinping, will visit the UK in October for his first state visit to the UK.

For further information, please contact BCC LinkToChina on 01753 870 571 or 07974753528 or email kegang.wu@linktochina.org.uk

 

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