SEGRO’s new customer has sweet smell of success
ScentAir, the world's leading provider of scent marketing solutions, has moved into a new facility on SEGRO's Slough Trading Estate which will become the base for their UK and Irish sales and marketing operations.
The 3,000 sq ft building, at 896 Plymouth Road is on a five year lease.
ScentAir is a scent and aroma marketing company who ensure that by adding the right scent, in the right way and at the right time adds to customer experience and helps build brand engagement and loyalty.
ScentAir creates over six billion scent impressions for their customers each year and operate in 109 countries. Their fragrances and have helped to create unique scents for companies ranging from Legoland, Windsor, The White Company, Oasis, Karen Millen through to Victoria Secrets, M&M World and the Holiday Inn brands.
ScentAir can introduce fragrance into a space through ten different scent delivery systems and technologies - through the air conditioning systems or wall, ceiling or floor mounted systems across a business's environment.
Paul Lewis, SEGRO's Regional Director Thames Valley, said:
"ScentAir is another distinctive company and adds to the diversity of customers that now operate on the Slough Trading Estate. They offer a unique proposition and, due to the location of the trading estate, the relocation will help them strengthen their service capabilities to their clients throughout the UK and Irish markets and allows them the opportunity to support the growing European market."
Christopher Pratt, MD of ScentAir UK, said:
"Scent is the most powerful way to connect on emotional and memorable level with ones customers. We have used scent in our homes and lives for millenia and businesses are only just engaging in this incredibly powerful marketing tool as a way to define their brand and connect to their customer base on a more emotional level.
"Creating distinctive and appealing fragrances is an art. Our fragrance oils are unique and specially formulated, and we use only the highest quality ingredients through the world's leading fragrance houses for our fragrances. From the ordinary to the unusual ScentAir can develop any fragrance to a unique signature fragrance for ones brand
"The Slough Trading Estate offers us the perfect location and flexibility to allow us to service our UK and European clients and to continue to grow and expand through warehousing and office space in the future."
ScentAir's corporate head office is based in Charlotte, NC. The company also has offices in Shanghai, Hong Kong, Zurich, Paris, Toulouse, UAE and has a local presence in more than 70 countries.